| Advertise on DistroWatch |
| A d v e r t i s e m e n t |
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What is DistroWatch |
| The DistroWatch web site was first published on 31 May 2001. The concept started as a very simple table comprising of 5 major distributions and the chart only compared a few features (price, version, release date) and a few package versions (Kernel, KDE, Gnome, XFree86, Apache). Trying to make it slightly more comprehensive and useful (and failing to find anything similar and up-to-date on the Internet), I have kept adding more distributions, features and packages until the table reached fairly reasonable state in terms of information provided. At that stage, I decided to share the table with the Linux community worldwide and moved it from a spreadsheet into an HTML document. |
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The readership |
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| As of the 4th quarter of 2009 -- and excluding mirror sites -- DistroWatch serves approximately 22 million pages per month. The main index page is viewed by about 110,000 - 130,000 visitors each working day and 90,000 - 110,000 visitors on weekends, while visits to pages devoted to individual distributions vary substantially - from around 800 - 3,000 page views per day for major Linux distributions (Ubuntu, Fedora, openSUSE, Mandriva, Debian) to about 20 a day for some of the lesser known and regional distributions. The majority (38.5%) visitors come from the USA, followed by Germany, Italy, United Kingdom, Canada and France. Please see the Awstats analysis for more detailed information. |
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Advertising rates |
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| At present, DistroWatch accepts new advertisements for the main index page and the resources page (articles, reviews, interviews). Two advertising styles are offered. The first one is a standard size banner (468x60 pixels) displayed right above the first news item on the front page and between introduction and the main article body on the resource pages. The second style are advertising areas within the two sidebars on the main page and right sidebars on the resources pages (the size vary, but it should not be larger than that of a 468x60 pixel banner).
The following are the current impression-based rates for banner advertisements:
• 100,000 impressions for $200.00 USD (200 cents per 1,000 impressions)
• 200,000 impressions for $320.00 USD (160 cents per 1,000 impressions)
• 500,000 impressions for $600.00 USD (120 cents per 1,000 impressions)
• 1 million impressions for $1,000.00 USD (100 cents per 1,000 impressions)
• 2 million impressions for $1,600.00 USD (80 cents per 1,000 impressions)
• 5 million impressions for $2,400.00 USD $1,200.00 USD (48 cents 24 cents per 1,000 impressions)
The following are the current click-based rates for banner advertisements:
• 1,000 clicks for $300.00 USD (30 cents per click)
• 2,000 clicks for $560.00 USD (28 cents per click)
• 5,000 clicks for $1,300.00 USD (26 cents per click)
• 10,000 clicks for $2,400.00 USD $1,200.00 USD (24 cents 12 cents per click)
The following are the current time-based rates for sidebar advertisements (prime spot, top of left sidebar):
• 1 months for $900.00 USD ($30 per day)
• 2 months for $1,600.00 USD ($26 per day)
• 6 months for $4,000.00 USD ($22 per day)
• 12 months for $6,400.00 USD ($18 per day)
The above prices are subject to change without notice. The special prices highlighted in red are offered on a first-come, first-serve basis; currently there are two slots available at these special prices.
To put these rates into perspective, $180 will buy you approximately 2 to 4 weeks' worth of advertising (shared with other advertisers). The click-through rates normally vary between 0.10% and 3%, with the average being 0.9%. If you are new to advertising, we'll gladly assist you with advice on increasing the effectiveness of your advertising campaign at no cost. All advertisers will get access to advertising reports, which display information about the number of impressions, number of banner clicks and basic information about each visitor who clicked on the banner (including the visitor's IP address, country of origin and browser string). Advertisers are permitted to modify their banners or any other aspect of the advertising campaign at any time during the campaign at no additional cost.
Two conditions:
- Only products and services related to Linux, BSD and open source software are accepted for advertising on DistroWatch.
- The advertisement must link to an external web page. Any requests to link the advertisement to another page on DistroWatch.com will be declined.
The advertising rates are negotiable.
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Regional Advertising |
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| Thanks to the GeoIP database it is possible to determine the geographical location of visitors browsing these pages. This opens up possibilities for regional advertising for more accurate targeting of intended audience. If you offer a product that is specifically designed for users in your own country, you can reduce the advertising cost by making your advertisement appear to visitors from your own country only.
For details on the geographical origin of DistroWatch pages, please consult the Awstats analysis.
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Payment and contact information |
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| 2Checkout.com is an authorized retailer of services provided by DistroWatch. Alternatively, payments via PayPal are also accepted. Both purchase methods provide printable receipts. Please contact Ladislav Bodnar for any further inquiries. |
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| Add to cart |
2Checkout.com Inc is the authorised retailer for DistroWatch.com
Payments via PayPal are also accepted.
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| Donations Programme |
DistroWatch, in cooperation with several Linux stores, offers a monthly donations programme to help the developers of open source software projects. If you are a Linux-based business and wish to join the programme, please use the button below to set up a recurring payment with PayPal.
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